Casino-industry specialists
A sharper read
on your floor.
We analyze your data and performance metrics, then work with your team to put that insight to use on the floor.
Specialist analysis. Grounded in casino operations.
Canadian ownedand operated
From dealer to GMExperience across the floor
Analysis into actionWorking with your team
Our Approach
Understand what changed. Know where to look next.
Monthly reporting and focused studies that connect property performance to the players, promotions and patterns behind it.
Monthly performance
See how cash played, net win and visits compare with prior periods. We break down the totals by tier and returning players to understand what is driving the change.
Player trends
Follow new signups, returning guests and changes in visit patterns. Understand how activity moves between tiers and where the overall numbers hide a different story.
Promotions & events
Compare activity before, during and after a promotion. Examine participants against their own history, and show nights against comparable weekdays, to put the results in context.
Operational perspective
Bring the analysis back to the people running the property. We work with your team to interpret the findings and decide what deserves a closer look.
Behind the headline number
A stronger month can have more than one explanation.
More guests. More visits from the same guests. A change in hold. Each can move the property total, and each calls for a different conversation.
We compare the same players across equivalent periods, examine changes within tiers, and put promotions in the context of normal activity. That gives your team a clearer basis for deciding what to investigate, repeat or adjust.
The work comes back as written findings and supporting tables, with the comparisons explained and the limits made clear.
Questions we work through
- What is driving the change?
- Property totals alongside the same players’ prior-period activity.
- What happened beyond the promotion?
- Participant activity before, during and after, with a broader comparison group.
- How does a show night change the floor?
- Visits and session timing across slots and tables, compared with similar days.
Our in-house platform
Meet Trinytics
Alongside our reporting and consulting, we build Trinytics: software for the daily work of running a casino floor. Track table sessions, visualize slots data, and record player comps in one platform.
- Table tracking
Open sessions, buy-ins and cash-outs. - Slots analytics
Dashboards, trends and player segments. - Comps & host activity
Record comps and keep host notes. - Daily operations
Pit checks and GM reporting.
Casino experience. Analytical depth.
Justin Gouin
Chief Executive Officer & Chief Technical Officer
Leads the analytical work and builds the software behind it, connecting the questions operators ask with the data needed to answer them.
Wayne Potoroka
Senior Executive
47 years in the room, dealer to GM. Helped write the Alberta operating guidelines that still govern casinos in the province.
Jenny Yang
Privacy Officer
Responsible for how we collect, use, and protect data. Client and player information handled the right way.
What would you like to understand about your floor?
A change in the monthly numbers, a promotion to evaluate, or a question your existing reports leave open. Tell us what you’re looking at.
Let's talk