Alex Lee acquired her extensive expertise in casino marketing and player development during her 13 years with Great Canadian Casinos, BCLC, Caesars Entertainment in Las Vegas, and with Paragon Gaming. From Casino Communications and PR to Directing Casino Player Development and Marketing, Alex is among an elite group of casino pioneers who, during the most pivotal decade in BC gaming history, helped shaped the casino industry into the $1 billion casino market you see today.

Some of Alex’s largest contributions to BC gaming include being an integral part of the success of Canada’s largest poker tournaments during its run, paving the way to the success of BC Casinos as a poker destination today. She was on the launch team for BCLC when they switched to their new Encore loyalty program as well as a key contributor to the previous program; BC Gold. She was also on the operations and marketing management teams during the launch of all of the destination resort casino properties in Vancouver.

She also was part of the launch team for playnow.com, one of the few full online casinos in the world, she contributed to the earliest development stages of this site as well as bridge the first alliance with the WSOP to promote the poker component and increase site value and unique visits. During her time with Caesars Entertainment she opened the first Canadian marketing and sales office for them in Vancouver and was privileged to training on all their best practises.

Alex now enjoys consulting directly with individual casinos and building casino alliances utilizing her previous experience with over 27 casino properties and the thousands of marketing, PR and player development campaigns associated with them.